WE EXIST TO
AMPLIFY Indian
MUSIC.

Born in Baripada, Odisha, Santali Tune Music was founded with one clear purpose: to give independent Indian artists — especially those creating Santali, Odia, and regional music — access to the same global distribution infrastructure that major labels enjoy.

We believe that great music shouldn't stay local because of a lack of resources. Every artist deserves a global stage.

5K+
Artists Served
150+
Platforms
190+
Countries
95%
Royalties to Artists
24h
Avg. Go-Live Time
20+
Indian Languages

FROM BARIPADA
TO THE WORLD.

Santali Tune Music started as a small regional music initiative based in Darkholi, Baripada, Mayurbhanj, Odisha — one of India's richest regions for tribal music, folk traditions, and Santali culture.

Our founders noticed a critical gap: while Hindi and Bollywood artists had easy access to global distribution tools, artists creating Santali, Odia, and other Adivasi music were being left behind — their music confined to local circles despite its extraordinary quality and cultural richness.

We decided to change that. By combining deep knowledge of the Indian music industry with global distribution technology, we built a platform that speaks the language of every Indian artist — literally and culturally.

Today, Santali Tune Music proudly distributes music in 20+ Indian languages to 150+ platforms in 190+ countries, with a special commitment to amplifying regional and tribal voices that the mainstream industry has long overlooked.

"Every song carries a culture. Our job is to make sure that culture reaches every corner of the world — because every voice deserves to be heard."
— Santali Tune Music Founding Team, Baripada, Odisha
2018

The Beginning

Founded in Baripada, Odisha with a mission to help Santali and Odia artists distribute their music to digital platforms for the first time.

2020

Going National

Expanded services to artists across all Indian states and languages — growing to serve 500+ artists with content in 15+ regional languages.

2022

Going Global

Partnered with international distribution networks to reach 150+ platforms in 190+ countries — bringing Indian regional music to a worldwide audience.

2024

5,000+ Artists Strong

Reached the milestone of 5,000+ artists distributed, ₹12 Crore+ in royalties paid out, and became one of India's most trusted regional music distributors.

2026

Building the Future

Launching new tools for analytics, rights management, sync licensing, and an even stronger support system for India's independent artists.

MISSION, VISION
& VALUES.

Three core commitments that guide every decision we make and every artist we serve.

🎯

Our Mission

To democratize music distribution for every Indian artist — regardless of language, genre, or background — by providing professional-grade tools, transparent royalties, and unwavering support at prices that make sense for independent creators.

🔭

Our Vision

A world where every Indian artist — from a Santali folk singer in Mayurbhanj to a classical musician in Chennai — has equal access to global audiences, fair compensation, and full creative control over their music and career.

💡

Our Approach

We treat every artist as a partner. We are transparent about what we earn, fast in our delivery, honest in our communication, and deeply passionate about preserving and promoting India's diverse musical heritage on the world stage.

THE TEAM BEHIND
SANTALI TUNE MUSIC.

A passionate team of music lovers, technologists, and cultural advocates — all based in Odisha, all committed to Indian artists.

ST

Founder & CEO

Leadership

A passionate advocate for Santali and tribal music, our founder built this platform after spending years watching incredible regional artists fail to reach audiences beyond their villages due to lack of distribution access.

DS

Head of Distribution

Operations

With 8+ years in the music industry, our distribution lead manages all platform partnerships, ensures timely delivery of every release, and maintains the quality standards that artists rely on.

RK

Artist Relations

Support & Onboarding

The first voice artists hear when they join us. Our artist relations team speaks Hindi, Odia, Santali, and Bengali — ensuring every artist feels heard, understood, and supported throughout their journey.

SIX VALUES WE
NEVER COMPROMISE.

🤝

Artist First

Every decision we make starts with one question: is this good for our artists? Your success is literally our business model.

🔍

Radical Transparency

No hidden fees. No confusing deductions. No fine print. What you see is exactly what you get — always.

Speed Matters

We know your release date is sacred. We deliver within 24–48 hours because delays cost you fans and momentum.

🌏

Cultural Pride

We celebrate India's diversity. Santali, Odia, or any regional language — every culture deserves global reach.

💬

Real Human Support

No chatbots. No automated scripts. Real people who know music and genuinely care about your career.

🔒

Your Rights, Always

We will never claim, co-own, or restrict your music. Complete copyright ownership stays with you — forever.

TRUSTED BY ARTISTS
ACROSS INDIA.

From Odisha's tribal heartland to artists across all 28 states — our reputation is built on results, not promises.

🏆
5,000+ Artists Served

Across India and globally

💰
₹12 Crore+ Paid Out

In royalties to artists

🌍
190+ Countries

Global distribution reach

🎵
20+ Indian Languages

Regional music specialists

24-Hour Delivery

Average go-live time

📍
Based in Odisha

Proudly serving India

TRUSTED PLATFORM
PARTNERSHIPS.

We have established distribution agreements with every major streaming platform — so your music reaches the right ears, every time.

BE PART OF THE
Santali Tune STORY.

Join 5,000+ artists who trust us to take their music to the world. Plans start at just ₹199/year.